Cindy - Airtimes Traffic - TV and Radio Ad Sales

The Smart Choice to Optimize Air Time Sales

Cindy ©’s powerful infrastructure and extraordinary features make it the smart choice among Air Time traffic & TV and Radio ad sales management systems. Cindy © applies its intelligent, dynamic, logical processes to help manage every aspect of your air time sales operation – from proposal through reporting. The toolset and workflow is incredibly straightforward and user friendly. The result is a more efficient way to work and better options for maximizing ad revenue opportunities.

A sampling of some key features and benefits

Key Features	Key Benefits
Integrated database with access management provides a secure, efficient system for managing the entire TV and Radio ad sales process.	Accuracy and security are assured in a centralized database. One source for all information gives greater control.
User-friendly. Clear interfaces, logical data entry, drag and drop capabilities, flexible features.	Improved productivity - Ergonomic design simplifies workflow; one-time data entry adds efficiency.
Built-in Optimization. Automated Scheduling Module matches designated criteria within a time frame to deliver optimal spot placements.	Your Criteria. With defined guidelines, the system follows your pre-set directions to schedule for optimal spot placement.
Product Placement. Ability to schedule campaigns and orders to particular programs, such as football or newscasts. Including precise location within a break.	Enhance Ad Revenue. Get premium rates by ensuring spot placement is associated with particular programming elements, like news or sports.
Drill-down search. Powerful, user friendly search answers complex queries fast; displayed in your pre-set views.	Instant Information. Find what you need quickly and easily with pre-set searches and preferred views.
Real-time updates. Dynamic updating always gives you the most current status of your ad inventory.	React to changing scenarios. Avails change with new orders. Knowing your status gives you maximum flexibility.
Graphical snapshot. Monitoring module presents your weekly scheduling grid with blocks and breaks in a user-friendly view.	Visual layout provides a concise, easy way to see your weekly schedule of upcoming booked commercial spots and open avails.
Rate Card Flexibility. Adapt your pricing to different data scenarios: audience, position in break, etc.	Price Grid Options. Implement different models for a full range of program or sellout scenarios.
Campaign options including barter management with a selection of status choices.	Multi-level management of major advertisers and multiple flights and mini-campaigns.
Master Contracts manage the clients schedules and associate them with a budget, rebates or bonuses.	Always know how different schedules are impacting overall campaign budgets including rebates and bonuses.
Versatile planning options for scheduling blocks, breaks, billboards, secondary events, product placement.	Pre-planning simplified. Templates and placeholders can be used for long-term planning.
Copy Rotation. Straightforward management and rotation of different copy versions.	Manage copy so that proper media and versions are scheduled and rotated.
Comprehensive Reports. Any and all data can be displayed. It’s easy to view and design your own report criteria for analysis and financial reporting.	Ultimate flexibility. Get the best insight and perspectives for better planning. Any kind of data can easily be incorporated in your reports.
Internal checks. Careful tracking of relationships between brands, advertisers and agencies ensures accurate commissions even when accounts switch agencies.	Trust Tracking improves your ability to adhere to strict contract requirements and properly assess charges and pay agency commissions.
	Proof of Performance. Data integration makes it easier to meet increased demands.

Key Features

Key Benefits